Articles

Shopify store owner confused by SEO, meta descriptions, tags and page titles when starting his online store in 2016
10 Years on Shopify: Building a Successful Store Without Advertising
Ten Years Ago Today, I Started My Shopify Store On 1 September 2016, at the age of 61, I started a Shopify store selling PDF download products. I certainly wasn't... Read more...
Shopify store owners window shopping on Google Street, illustrating how SEO helps online stores get found through Google searches
Shopify SEO: Window Shopping on Google Street
Different technology. Same basic principles of retailing. One of the biggest mistakes we can make with an online store is thinking that because it's on the internet, it's somehow completely... Read more...
Shopify store owner explaining the cost of Google advertising to his wife after spending the grocery money on ads
Shopify SEO vs Paid Advertising: War and Peace: The Shopify Edition
The daily battle to get visitors, make sales and keep the profit. War: How the hell do I get people to my store? War: Should I advertise? How much should... Read more...