SEO? WHAT'S THAT? | How to Teach Google what you sell
How to Teach Google what you sell
A helpful book written in plain language, specifically for Shopify store owners who want to help Google understand what they sell
If you own a Shopify store, you probably want more people finding your products without having to continually spend money on advertising.
This is where SEO helps.
SEO stands for Search Engine Optimisation. Sounds complicated, but in simple terms it helps search engines like Google understand what products your Shopify store sells. This allows Google to open more doors for potential customers to find your store.
SEO? WHAT'S THAT? This book was written specifically for Shopify store owners who want to help Google understand their store and products, giving potential customers more opportunities to find them.
There is no complicated technical language and no expensive SEO tools.
The book explains why SEO is important to your store and how simple changes can help Google and potential customers find your store.
Inside SEO? WHAT'S THAT?
Chapter 1 – Introduction
Discover why SEO doesn't have to be complicated and how simple, practical changes can help customers find your Shopify store naturally—without relying on paid advertising.
Chapter 2 – SEO
Understand what SEO actually is, why it’s important to an online store, and how it can help potential customers find your products through Google and other search engines.
Chapter 3 – Google
Learn how Google looks at your Shopify store and why it’s important for Google to understand what you sell. This allows Google to show your products in relevant searches.
Chapter 4 – Product Titles
Discover why your product titles are so important and how more descriptive titles can help both Google and potential customers understand exactly what you are selling.
Chapter 5 – Meta Descriptions
Understand what meta descriptions are, where they appear on Google and how they can help encourage someone searching to visit your store.
Chapter 6 – Images
Find out how your product images can help both Google and your customers understand your products, and the simple things you can do to make those images work harder for your store.
Chapter 7 – Writing Product Descriptions That Help Customers Buy
We show you how to write product descriptions that give customers the right information they need to make decisions, while also helping Google understand the products you are selling.
Chapter 8 – Making Your Store Easy to Follow
The way your products and collections are organised matters to both your customers and Google. We explain how a logical store structure can make your products easier to find.
Chapter 9 – Common SEO Mistakes
Learn about some of the common mistakes Shopify store owners make and how avoiding them can save time and effort.
Chapter 10 – Maintaining Your Store Over Time
SEO isn't something you do once and forget. This chapter explains the simple ongoing checks that can help keep your store working properly as it grows.
Chapter 11 – Bringing It All Together
See how all the individual parts work together to create a Shopify store that is easier for customers to use and easier for Google to understand.
Why This Book is Different
No technical language. All chapters are explained in everyday English for almost anyone to understand.
No university background needed. It’s all plain and simple. You don't need to know any IT code or understand complicated SEO software.
Written from real experience. The book is written from over 25 years of hands-on experience by the author running successful online stores and learning what actually works in the real world.
Around 50 pages. That’s all that is needed to explain the important things you need to know about SEO. No padding just to make the book bigger.
Format
PDF Digital Edition — yours to keep and read on your computer, tablet or phone, or print it out and have it beside you as you work - making it easier to follow than constantly stopping and starting a video.
Disclaimer
Applying these SEO suggestions can help improve how search engines understand and find your Shopify store. However, we cannot guarantee higher Google rankings, increased website traffic or additional sales. Results will vary depending on your store, products, market, competition and how the information in this book is applied.
Remember: SEO isn't about one magic change. Every improvement you make can help Google better understand your store and open another door for potential customers to find you.